Marketing a CBD business is far more challenging than many people realize. While most companies can utilize Google Ads and Facebook Ads, those selling CBD products can’t. Many companies prohibit CBD ads, which means stockists often have to think outside the square to get their products in the public eye.
Even though you can’t advertise through some of the most popular avenues available, there are ways to get your name out there and boost sales. Consider some of these unique marketing techniques below.
Influencer marketing is a type of social media marketing that CBD businesses like Joy Organics may find effective for boosting sales. This marketing type involves aligning your business with someone of significant influence on social media who can use your products, describe them, and urge their followers to try them.
Many different platforms allow you to connect with like-minded content creators who can speak about your products as if they will assist with their followers’ lives. For example, if an influencer has a significant following of business owners, they may advertise CBD products as potentially helpful for stress relief.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is an affordable way to help your business appear more dominant in search engine results. With the help of an SEO expert, you may be able to optimize the content on your website to become an authority in the CBD industry and possibly increase website traffic.
However, it’s important to note that keywords are still classed as advertising, which means the FDA may be watching to ensure you don’t make any false claims.
Once you begin collecting information from your customers on your website, such as through email newsletter opt-in forms, you can send marketing materials to your current and future customers.
Email might be one of the oldest forms of marketing, but it can often be effective for your click-through rate and even sales conversions. Offer coupons and discounts for those who visit links in your newsletter, and don’t forget to make bold calls to action to encourage as many people as possible to visit your website.
Not only is email marketing easy, especially with a wide variety of templates available, but it’s also affordable. In many situations, basic email campaigns are free.
While not everyone is familiar with link building, it’s certainly worth exploring as a way to market your business to the masses. This marketing technique involves posting articles on authority sites linked to your website and sometimes other authority sites. This form of marketing aims to increase your search engine rankings, allowing you to be found easier by people searching for CBD products online.
Over 40% of Americans aged 12 or over had listened to a podcast in the past month as of June 2021. With millions of people tuning in to listen to their favorite shows, there is potential for your business to reach some of them if you were to advertise through audio overlay.
While marketing options for CBD are limited, there are still plenty of advertising methods at your disposal. You may like to consider trying some of these avenues above and see if they make a difference to your bottom line.