Are you in search of an alternative for Google Analytics? Are you looking for a tool to replace Google Analytics or a tool to implement along with Google Analytics. Perhaps the idea of giving all of your information to just one service concerns you. Perhaps you are overwhelmed by the machinations of analytics or perhaps you are just willing to try out something new. Whatever your reason is, this post has got you covered.
Here are the Nine best Google Analytics alternatives available today:
The first Google Analytics alternative on the list is Matomo.
Formerly known as Piwik, Matomo allows you to import prior Google Analytics data. Mamoto works as a web analytics tool which provides a complete service.
Matomo comes loaded with essential features such as heatmaps, A/B testing, funnels and goals, along with numerous other features which help with optimization.
Matomo goes by the tagline of “Ethical Analytics, Powerful Insights”. The company offers complete user privacy protection along with a 100% ownership of data.
There is the ability to host Matomo on your own servers if you’re worried about sensitive data but they also offer cloud-based hosting on servers located in France.
Matomo’s future prospects include linking up with Google Ads, Bing Ads and Facebook Ads. Matomo also comes without any data limits.
Matomo’s prices start from $19 a month with free trials available.
Next on the Google Analytics alternatives list is Woopra.
Woopra provides information for the product, marketing, sales, and support teams. It does so by tracking the experience of users on the website.
Woopra comes equipped with custom tracking capabilities. It also features over 50 integrations with products such as Salesforce, Google Ads, Google Drive, Hubspot, and Campaign Monitor.
It can also do real-time, on-the-fly things like sending a message to a sales Slack channel right when a new user signs up.
There is a free trial and a free plan with more robust plans starting at $999 a month.
Next on the Google Analytics alternatives list is GoSquared.
To help boost sales, GoSquared does the job of providing analytics along with a live chat feature. While using GoSquared, you have the option of checking the browsing activity that brought a user to your website. If users share their email address with you, you can track even more of their social activity.
You have an option to buy the Live Chat or Analytics options individually but you can also get them together as a part of the Suite package. Suite packages start at $79 per month. The analytics and live chat options have free plans as well.
Next on the Google Analytics alternatives list is FoxMetrics.
FoxMetrics uses a “data warehouse” to store all of your raw data. The reports on that data are generated via SQL.
With the ability to use SQL to access your data, you can create specific queries to give you the exact information you want in various scenarios and not be tied down to the usual offered reporting.
FoxMetrics helps ecommerce companies with all the usual requirements (track and segment customers, analyze cart abandonment, etc). Additionally, it also helps with optimizing customer site surveys and popups.
Monthly service starts at $450 but there is a two week free trial.
Next on the Google Analytics alternatives list is Mixpanel.
Mixpanel is a great tool for getting deep insights into user behaviour. Mixpanel can help you “nudge” users with messages that have been based on behaviours set in real time. It also helps you analyze predictive data models to help predict the users with a higher conversion probability. With Mixpanel, you can also get notifications when specific metrics have changed. The information will also contain information about the users who have brought the change.
Mixpanel has a free plan with limited features. Paid plans start at $779 per year.
Next on the Google Analytics alternatives list is Heap.
Heap is a tool that may be best summed up from a quote on its site from one of their users: “To me, Heap is to Product Managers what Google Analytics is to Marketers.”
Heap is more of a product analytics tool. It has been designed to release data about different products and how customers are interacting with them.
Heap comes with a free trial as well as a free plan with limited usage. All paid plans have custom quotes depending on your needs.
Next on the Google Analytics alternatives list is StatCounter.
StatCounter is a wonderful web analytics tool that can also do the job of detecting click fraud associated with paid ads. StatCounter also sends a notification whenever a critical visitor comes back to the website.
StatCounter allows you to watch a user’s journey in its entirety and zero in on issues associated with navigation, site structure, and flow. It also lets you track how users interact with content.
StatCounter comes with a free 30 day trial.
Next on the Google Analytics alternatives list is Chartbeat.
Chartbeat works as a “content intelligence platform” that is specifically designed to help large websites that generate over 5 million page views. Chartbeat helps in identifying the best readers and understanding the way in which they react with the site’s content.
Chartbeat also integrates with Facebook Instant Articles. It also provides offsite social monitoring with the help of Facebook’s CrowdTangle. Chartbeat contains a video dashboard as well. The dashboard helps with tracking things like ad drop-off, engagement, playrate, etc.
Pricing starts at $7,000 a year and they offer a free 14-day trial.
Next on the Google Analytics alternatives list is Clicky.
Clicky is a web analytics tool that is available for free as standard but it also offers a Pro version which starts at $9.99 per month.
Clicky claims to have the best bot detection capability in the market and that can go a long way in eliminating all the data clogging referral spam.
Clicky also does the job of site monitoring and notifies you whenever it’s down.
Some features (heatmaps and uptime monitoring) are not available to lower-level plans. Clicky also offers white-label analytics.
Clicky also features integrations with Sales Navigator, Pipedrive, MailChimp, SalesForce, Zoho, Google Data Studio, Slack, Zapier etc.