When conferring to video marketing, it is essential to clarify which platform is going to be under discussion. The profusion of choices available to businesses only makes it difficult to pick one. Using Facebook for video marketing is a great option, however, embedding a YouTube video on Facebook is a different theory altogether. 

Mere posting a video link from YouTube isn’t going to run the video alike on Facebook, neither there’s a defined way of embedding YouTube videos in Facebook posts. In case you want YouTube videos to play on your Facebook page, you will have to download the videos first and then upload them as files to Facebook. 

Here’s how you can upload a YouTube video on Facebook that makes it native: 

Step #1 

Open your browser and go to YouTube. Enter https://www.youtube.com/ in the search bar. 

Step #2 

Search for the video. Click on the search bar on the YouTube page and type the name of the video you want, then press Enter. 

Step #3 

Select the video and click on its thumbnail to open it. 

Step #4 

Copy the address of the video. 

Step #5 

Open the website of Convert2MP3 in your browser. It converts YouTube links into downloadable MP4 files. 

Step #6 

Paste the link of your video in the text box right under the “Insert video link” column. 

Step #7 

Change the format of the video. Click the mp3 dropbox and select mp4 from the drop-down menu. 

Step #8 

Select the quality for your video from the drop-down box of “MP4” Quality. (Selecting a quality that is higher than video’s usual maximum quality is not possible) 

Step #9 

Click on the convert button. 

Step #10 

Click on the download button. (It will appear once the video has been successfully converted) 

Step #11 

Open Facebook in the browser you are using. 

Step #12 

Click on Photo/Video. 

Step #13 

Select the video you downloaded. 

Step #14 

Click on “Open” and your video will get uploaded on your Facebook post. 

Step #15 

Add text or a caption to your post. 

Step #16 

Click on the blue “Post” button and your video will be uploaded on Facebook. 

Steps of embedding a YouTube Video on Facebook 

Step #1 

Open your browser and go to YouTube. Enter https://www.youtube.com/ in the search bar. 

Step #2 

Search for the video. Click on the search bar on the YouTube page and type the name of the video you want, then press Enter. 

Step #3 

Find the video you want to upload and click on its thumbnail. 

Step #4 

Click on the “Share” button. 

Step #5 

Click on the “Facebook” icon. 

Step #6 

Add text or a caption for your post. 

Step #7 

Click on the blue color “Post to Facebook” button, and your video will get uploaded on Facebook. 

Embedded Video 

Embedding simply means the integration of images, videos, links, and other forms of content into web media or social media posts. Embedded video is visual content that appears as a part of a particular post, which encourages greater engagement and CTR (Click-Through-Rate). 

Here is how an embedded video looks on Facebook: 

Native Video 

Several social media websites have their own platforms for native videos. In other words, you can either capture videos using the in-app camera of the platform and directly share them, or you can select and upload video files from your library as posts. Some platforms allow you to do both, and that is why Instagram live and Facebook Stories are prominent these days. 

Embedding YouTube Videos vs Using Native Videos 

There are some major differences between natively uploaded Facebook videos and the ones that are embedded from YouTube. These are: 

● Facebook usually treats video links of YouTube just like other normal video links. It shows a rather small thumbnail image, the title of the video, and not more than the first two lines of the video description. On the other hand, videos that are uploaded natively are displayed at the complete width of the news feed, which makes them more noticeable and engaging. 

● Videos that are uploaded natively directly autoplay on Facebook, whereas embedded YouTube videos require a click to play them. Autoplay is crucial in building quick brand awareness and delivering the brand message promptly, which might otherwise not be possible with embedded videos. 

● Natively uploaded videos often keep users on Facebook instead of redirecting them to some other page for watching the videos. Therefore, videos that are natively uploaded are more likely watched by the users compared to embedded videos, not to mention the chances of getting liked, shared, as well as commented on. 

Pros and Cons of Embedding YouTube Videos on Facebook 

Benefits and disadvantages go side by side, so is the case in embedding YouTube videos on Facebook. 

Pros

● If your target audience is extensively active on the Facebook platform, embedding YouTube videos here will be a good idea to get their attention and interact with them. 

● Posting videos or visual content on Facebook implies knowing who all are going to watch it. You have the power to customize the time of publishing on the basis of your knowledge and research on when videos are more likely to succeed on Facebook. 

● Facebook greatly encourages user engagement, and it offers a better opportunity for your target audience to discuss and debate the message and content you are communicating. 

Cons

● Video marketing can yield huge dividends if it is hosted on the website of the company. Facebook posts are not crawled, so there will be no improvement in the organic search visibility if videos are only embedded on Facebook. 

● The lifespan of Facebook videos is very short and videos here are exposed to the users for a few days, before vanishing altogether. 

● Another con could be that native videos are much easier to promote, they can bid in CPV and other metrics. On the other hand, YouTube embedded video can only be optimized to traffic or engagement, in which case the bid here is in CPC or CPE rather than CPV on the post itself and not the video. 

Summary 

When you are deciding between embedded YouTube videos and native videos, it is evident that both have their distinct merits. Take specific marketing goals of your business into consideration while deciding the right option for you. At the end of the day, the most essential thing is that you keep up with video marketing efforts and continue to put out engaging content.