Social bookmarking websites are used by internet users to share their images, videos, articles, posts, websites etc. Sharing your content through social bookmarking websites helps boost your brand’s awareness among the netizens. Sharing your content on social bookmarking websites helps more people gain access to your content, increasing its outreach and even providing the possibility of your content going viral. Social bookmarking websites also help with indexing of your blog posts and boost your website’s visitor count. Social bookmarking websites are an integral part of any successful SEO strategy and you should definitely use them to boost traffic.
Let’s kick things off with a big one. Twitter is a wildly popular social media site with a large user base. It is an excellent social bookmarking tool as well.
Posting links, images, and content with your account technically means that you are bookmarking them. You could sift through your account to find old posts easily as well.
The ‘like’ button also helps with bookmarking as people can like a tweet and go back to it at a later point of time.
Slashdot does the job of running user-submitted news links on topics such as book reviews, hardware devices, video games, cloud computing, storage servers, mobile devices, security, management etc.
We Heart It
Compared to Slashdot, We Heart It is a bit more specialized. We Heart It usually shares visual files only (images, videos and GIFs). However, it now allows you to submit articles as well. It also serves as a social network. We Heart It positions itself as a place to find inspiration.
The site has over 45 million users, so it’s definitely worth your time and money. You can submit your own stuff and enjoy some high traffic numbers from We Heart It.
Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and over 42 percent of American adult women who are active online, have a Pinterest account.
Over 50 percent of Pinterest’s daily users use the website/app before deciding on buying something from a webstore. The average order size of visitors referred by Pinterest is $58.95.
Reddit is the very famous and self-styled ‘front page of the internet’. Reddit users can share stories, images, videos or links that they find interesting. Other users on Reddit can then upvote or downvote those submissions, based on what they think about it.
By upvoting, commenting, or downvoting, you can generate a list of bookmarked content. It’s also an excellent way to promote your own content.
StumbleUpon is a social bookmarking site with a large user base. Bookmarking something through StumbleUpon allows you to add extra details, such as the type of content.
StumbleUpon also features a great toolbar for its users. You can enter your interests in it and enjoy some related content on that topic which has been submitted by other users.
Dribble is a superb (and beautiful looking) bookmarking site aimed toward designers. Not only is Dribble an excellent place for inspiration, it’s also an excellent place to direct some traffic to your site if you’re a designer, or manage a design team. Involve your design team by asking them to come up with something really creative and unique in their downtime. You can showcase their work on Dribble.
Pocket is a beautifully designed social bookmarking site. It comes with an app to Pocket (pun intended) stuff as you go. What this means is that you don’t have to return to the website repeatedly. You can also search to find things that interest you.
Pocket has a solid user base of over 22 million and it should not be ignored by digital marketers looking to use social bookmarking websites in their strategy.
This social bookmarking site caters to professionals, corporations, businesses and non-profit organizations. The site has over 1 million registered users. It’s definitely not the biggest site on this list, but it has still got a substantial audience. Choose from a free or paid plan. Your choice will depend on how many topics you would like to post about.
Digg has changed a lot over the years. Previously it was a lot like Reddit where the front page was curated by the website’s users. Now this is done by editors, but it retains its bookmarking function.
Digg is an excellent place to seek out new content and organise it through your profile. Be careful, it tends to be extremely addictive.
If you’re planning to start using social bookmarking sites as an integral part of your marketing strategy, don’t ignore the ‘social’ part. Act like an honest online neighbour and “pin” other users’ content, like and retweet other users’ content that you find interesting, and participate in discussions. The more you engage with other users, the more they will return the favour with interesting content of their own.