Webinar marketing is one of the most important parts of any successful B2B marketing strategy. A lot of consumer brands have also started turning towards webinars as a great avenue for B2C marketing as well. Webinar platforms are crucial for any firm to conduct successful webinars.
Webinars offer you the prospect to create a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand’s image as a common platform people can come to for important info.
However, in this post, we are not going to talk about the makings and machinations of a good webinar. Instead, we’re going to run through a number of the simplest webinar marketing platforms available in 2020. These simple and effective tools will help you get your webinar strategy up and running in no time.
We’ll be running through the features, pros and cons of each platform, plus a brief explanation on what purpose each platform is best suited to. This post will provide you with everything you need to know in order to choose the best webinar platform for your needs.
Here are the 10 best webinar platforms of 2020:
1. Ever Webinar
The first platform we’re going to talk about is EverWebinar, a strong webinar automation tool that aims to assist you with building email marketing lists with a purpose. With EverWebinar, you’ll schedule and automate your webinar footage to play at set intervals and therefore the software aims to recreate the live experience for users.
The goal is to extend engagement and attendance by telling users that a subsequent webinar is about to get started. However, viewers have the option to replay it a dozen times per day..
- Automate webinars
- Just-In-Time Webinars
- Block night-time viewing
- Block dates
- Free training
WebinarJam is developed by the same team that brought isEverWebinar but the main target over here is on screening live webinars. WebinarJam is more sort of a traditional webinar platform designed for live events so there’s no automation or scheduling with this tool. However, it syncs perfectly with EverWebinar to supply a platform combination that caters to all your webinar needs. It’s more capable and cheaper than most of the competition.
- Branded pages
The auto record feature of WebinarJam is absolutely wonderful and a total winner. This means every webinar you hold provides evergreen material for your webinar strategy that you can play for an unlimited number of times with EverWebinar.
GoToWebinar is one of the more popular alternatives to WebinarJam that permits you to stream live webinars and send recordings to attendees once it’s finished. While GoToWebinar is a solid platform which provides all the basic features of a good webinar hosting tool, it doesn’t have EverWebinar’s automating and scheduling options. It also has a lesser number of features than WebinarJam. The main frustration with GoToWebinar is definitely the large amount of restrictions you get on its packages. For example, on the Starter plan, you’re limited to 100 participants per webinar and costs drastically increase if you would like to extend your limits.
- Live webinars
- Custom landing page forms
- Email notifications
As a platform, GoToWebinar is straightforward to use and a solid all-round tool for webinar marketing. It was a real contender until the WebinarJam/EverWebinar combination came along
WebEx is one of the most holistic and exhaustive webinar platforms. WebEx combines a very wide range of features for holding online meetings, events, training sessions, interactive presentations and team collaboration. This sets it apart from the tools we’ve analysed so far, although the pricing is very similar. So you get tons of features for your money compared to GoToWebinar and a totally different set of features to EverWebinar.
- Webinars and video conferencing
- Chat and brainstorming tools
- File sharing
- Call back
What WebEx doesn’t give you is a dedicated webinar marketing tool. WebEx is mainly a video conferencing suite which works well for live events such as webinars. It’s much more than a webinar tool but perhaps not the simplest webinar marketing tool.
GetResponse is an email marketing platform by trade but it also comes with decent webinar features on most of its plans. So if you’re after one platform that gives email marketing, webinar marketing and basic automation, GetResponse might be the perfect thing fo you.
GetResponse webinar features:
- Quick scheduling
- YouTube integration
GetResponse offers up some impressive webinar features – particularly for a platform that’s primarily an email and marketing automation tool. It’s not up there with a number of the specialist webinar marketing tools but it had been never designed to. Either way, it’s a viable option if you’re after a general purpose marketing automation tools with some decent webinar features.
Demio brings us back to the dedicated webinar platforms and this is a true contender that competes with WebinarJam and EverWebinar. First of all, you’ll automate webinar replays with Demio, which the platform calls “Like Live Replays”. You also get multimedia and interactive features, plus a variety of customisation options for your registration page and many thank you messages.
It’s a really slick platform, too. In fact, it’s the most aesthetically pleasing tool on this list. However, it lacks the amazing Just-In-Time feature which EverWebinar has.
- “Stay registered” series
- Private chat
- Branded registration page
- Like Live Replays
It does some things better than EverWebinar, while struggling with a few others. It also offers some features you won’t find elsewhere but falls short on a number of the webinar automation features that make EverWebinar so appealing.
7. Click Meeting
ClickMeeting is another dedicated webinar tool and it just about offers all the features you’d expect at this stage. The absence of the automated relay feature can be clearly felt but you can record and download the webinars for sharing at a later stage.
ClickMeeting gives the simplest webinar tools a run for their money, offering some unique features you won’t get elsewhere.
Livestream is by no means a specialist webinar platform but rather a system designed to make studio-like live streaming. Livestream is best for high end productions, including corporate webinars. It’s best if you have proper light and sound equipment and multiple cameras if you are planning to use Livestream. So Livestream doesn’t accompany any of the webinar marketing features we’ve discussed in this post. Instead, it provides a platform for streaming live productions of the very best quality. The way you use its features is entirely up to you.
- High-end production
- Advanced editing
- Social media integration
- Engage audiences
Once again, this isn’t a webinar platform and you don’t get any of the marketing features we’ve checked out thus far. But you are going to get A level live event production software that none of the other options in this list can even come close to providing.
9. Webinars OnAir
Webinars OnAir positions itself as a tool that gives “all the webinar features you need” from a platform of this type. It’s a very bold claim to make , but it’s protected by tons of the key features we’ve been trying to find during this selection of tools – plus a few unique ones to brag about.
Webinars OnAir features:
- Tracking pixels
- Automated webinars
- Monetisation options
All in all, Webinars OnAir offers up a powerful list of features when compared to any of the other options featured in this list. However, it still lacks a couple of vital marketing features and never really seems like a truly professional level webinar hosting platform.
Zoom works very well as a general purpose video conferencing tool that caters to business meetings, collaboration and dedicated webinar solutions. There’s no webinar automation available with Zoom but you get a reliable system for an incredibly modest price if all you would like is live webinar hosting. However, the low costs come with their drawbacks. Zoom consists of little to nothing when it comes to webinar marketing features.
- Closed captioning
As a video conferencing platform, Zoom is definitely a feature-rich platform that’ll meet the requirements of most corporate businesses. As a webinar tool it performs well when it comes to live broadcasts. Especially when there is a large panel of speakers in the webinar.