The paid media team you don't have to hire.
I run paid advertising for brands in the UAE, Saudi Arabia and across the GCC, and for a few further out in the US and India. You get a buyer inside your account every day, a dashboard that never flatters the numbers, and a note every 2 weeks in plain English telling you what changed and why.
15 minutes on a call. You get a straight answer either way.
Buying paid media usually feels like being robbed politely.
Not because the people are dishonest. Because the whole model is built so that you cannot check. Three things happen to almost everyone before they call me.
The report answers questions you never asked
12 tabs and 40 metrics, and not one of them tells you whether last month made money. You forward it to your accountant and they ask you the same question you were about to ask them.
Nobody will tell you what it costs
Every agency site says get in touch for pricing. You sit through a discovery call, then a proposal, and 2 weeks later you finally learn a number that should have taken 10 seconds.
You never meet the person running your account
You meet the founder in the pitch and an account manager forever after. Whoever is actually inside your ad account every day is someone you have never spoken to.
You will always know what I changed, and why.
The login is yours on day one and the numbers update on their own. Every 2 weeks I write you a note in plain English. Not a meeting, not a deck. Something you can read in 90 seconds and forward to your finance person without translating it.
Meta is carrying the month. TikTok is not working at this budget so I cut it to $200 a day and moved the rest to Advantage+. The new UGC set is beating the studio ads by 40 percent on cost per purchase, so I have briefed 3 more in the same style. Nothing needs a decision from you.
- Strategy, build and daily management on every platform
- Creative direction, briefing and copy testing
- Pixel, SDK and conversion tracking set up properly
- Live dashboard plus a written note every 2 weeks
- Slack access, no meeting required
- Pause or cancel after month 2
I direct the creative. I don't produce it.
Vertical video, feed statics, carousels, bumpers. I write the brief, decide what runs, and judge it against sales rather than applause. Your team or your producer shoots it. My job is to kill the ones that are not working before they cost you a month.
Brands that let me near the budget.
Furniture, banking, e-commerce, real estate and entertainment. Different problems, same job.
Each one has its own page with the full write-up. I publish rates and percentages, never a client's spend or revenue, because any two of those numbers give away the third.
20 reviews. You can check every one.
Every line below is a public Google review, in their words rather than mine. The link opens the profile with all 20.
Omar's experience across all social platforms has helped us scale.
I've been working with Nsouly for the past 8 years ever since I started my online career. I trust him with my money and I recommend him to everyone I know.
Nsouly helped me land sales worth $30,000 in just 2 weeks. From the get go, Nsouly showed substantial knowledge and technical competence.
He is the results guy. By hook or crook, we get the results with him. Results oriented and works around the clock to ensure the perfect optimization.
High quality, efficiency and dedication. Worked with Omar Nsouly for more than 6 years on so many projects that ended up successful on all levels.
What the first 30 days look like.
No onboarding phase that quietly eats a month. Access on day one, live in week 2, first written note 2 weeks after that.
We talk for 15 minutes
I look at your account, your margins and what you have already tried. If I am not the right person for this I will tell you on that call, and usually tell you who is.
I build it and put it live
Access, tracking, audiences, campaign structure, budgets and the first round of creative briefs. You approve, I ship. Live inside a week on most accounts.
You stop wondering
Your dashboard is live from day one and the first written note lands 2 weeks in. If something is not working you hear it from me before you notice it yourself.
Connected TV covers the smart TV and streaming inventory that is actually buyable in the Gulf, bought through the sales house or reseller that holds the inventory. I will tell you which one we go through, and what it costs, on the call.
What I don't do.
Most of what makes an agency feel expensive is the part nobody names out loud. Here it is named, before you ask.
✗I don't pretend the fee is flat forever
Below a certain budget you pay one number and nothing else. Above it I take a small share of the extra, and that share gets smaller as your budget grows. The whole thing is further down this page with a calculator, so you can see your exact number before we ever speak.
✗I don't lock you into a year
2 months minimum, because 1 month of data tells you nothing. After that it is month to month. Pause when you like.
✗I don't hide where the money went
Whatever setup your account runs in, you see the spend, the result and the reasoning. Every fortnight, in writing, without asking for it.
✗I don't hand you over and disappear
The person on the call is the person in your account. If it grows to where I bring someone in, you meet them first, and I am still the one you call.
✗I don't do everything
No SEO, no PR, no brand strategy, no websites. Paid media is the whole job. If you want one agency for all of it, I am the wrong call and I will say so.
What people ask me before signing anything.
What is Nsouly?
Nsouly is a paid media agency for brands in the UAE, Saudi Arabia and the wider GCC, and for selected brands in the United States and India. It plans, buys and manages advertising on Meta, TikTok, Google, Snapchat, YouTube, connected TV and programmatic. Founded by Omar Nsouly, who has 14 years in paid media and has managed around $50M in ad spend. Pricing is published in full on the site with a calculator.
What does the first month look like?
Week 1 is access, audit and the media plan. Week 2 the campaigns go live. After that it is testing and scaling. You will see spend moving inside 7 days, and you will get a written note before you have to ask for one.
What happens to my campaigns if we stop working together?
You keep the work. The campaign structures, the audiences, the creative and the tracking are yours, documented, and handed over properly. No hostage taking, no month of silence while someone finds the passwords. I will tell you what I would do next even after you have stopped paying me.
What if it doesn't work?
2 months minimum, then cancel whenever you like. If I cannot make the numbers work I will tell you, rather than let you spend 3 months finding out on your own. I would rather lose the retainer than have you tell people it did not work.
Do you write the ads?
I write and test the ad copy, I write the briefs and I direct what gets made. Shooting and editing is a different craft, so I leave it to people who do it full time. If you have a creative team I work with them. If you don't, I will introduce you to someone good and you pay them directly.
Will I be talking to you or to an account manager?
Me. There is no pod, no handover, no junior who inherits the account in month 3. That is also the reason I do not take on everyone who asks.
How many platforms do you run?
As many as the budget carries, and usually fewer than you expect. A platform needs roughly $1,500 a month before it can learn anything, so $5,000 is about 3 and $15,000 is more than you probably need. Split a small budget across 8 platforms and each one gets a trickle, which buys you 8 algorithms that never work out who your buyer is. I would rather win on one platform than be mediocre on 6. If you want a specific platform the budget does not really justify, I will tell you what it costs you elsewhere and let you decide.
How much do I need to be spending?
Enough that the fee is a sensible share of the total, which is a lower bar than most people assume. If you are not there yet, take the audit instead. You get the plan and the number it would take, and I will tell you honestly when to come back. I would rather do that than take a monthly fee I cannot earn.
Move the slider. That is the whole pricing page.
Most agencies quote a percentage and stop talking. Move it to what you spend today and you will see your exact number, before you speak to anyone.
Two honest doors. Take the $750 audit and I will write you the number, on paper, with the reasoning. Or book the call and I will give you a range in 15 minutes for nothing. Either way you stop guessing.
The work changes here. Multiple markets, more platforms, usually a creative pipeline of its own, and people on your side who need working with rather than reporting to. Tell me the shape of it and I will come back with one number, not a range.
Pick a slotYour spend is cut into slices. Each slice has its own rate, and a rate only ever touches the slice it belongs to.
- The first $2,500 is covered by the $1,095. Nothing on top.
- $2,500 to $10,000 is charged at 10%.
- $10,000 to $25,000 at 9%.
- $25,000 to $50,000 at 8%.
So if you spend $37,500 you are using 3 slices at once, and you pay a bit from each: $750, then $1,350, then $1,000, plus the $1,095 base. That is $4,195, or 11.2% of what you spend.
Two things come out of this. Crossing a line never jumps your bill, because the new rate only applies to the money above the line. And the more you spend, the smaller the fee gets as a share of your budget, down to 10.4% at $50,000.
Whatever the account setup, you see every dollar of it. That is the part that does not change.
The audit. $750, once.
A written plan, the platform your money actually justifies, and the number it would really take. It comes off your first month if you hire me.
15 minutes, and you will know if this is worth doing.
You get me on the call, not a salesperson. Fill this in first so I turn up knowing your business instead of spending the call asking what you sell.
- You tell me the basics. 2 minutes, and it saves 10 on the call.
- You pick a time. The calendar opens as soon as you send this.
- We talk. If we are not the right fit I will say so on that call.
Now pick a time that works for you.